Customer Success Manager: Your Guide to Success

At ASI, we are your partners in promo. Your success is our success, so we’ll do everything in our power to put your business in the best position for long-term excellence. With a Customer Success Manager on your side, this is easier than ever.

ASI has prioritized the evolution of the Customer Success Managers (CSMs) over the past year with a focus on helping guide, educate and encourage distributors along their membership journey. They’ll provide you with all the tools and resources necessary to be successful in the promotional products industry, which includes:

• Identifying your target audience – With the right audience, you can develop creative assets that speak to different personas. This is especially important nowadays, as consumers expect ads to be personalized and highly targeted. Your CSM will help diagnose the best way to reach your target audience by going beyond simple demographic information, digging deeper to understand the role they play in their path to purchase.
• Assisting you in ASI’s suite of advertising and marketing options – ASI offers an array of business-building services, along with additional guidance for selling more promotional products. Our Local Listing service will get your brand listed on online directories (Google, Yelp, etc.) in your area. ESP Websites is a user-friendly way to build an online presence. Company Stores is a unique way to reach your audience and allow you to manage orders for a specific client, market, or event.
• Helping navigate the all-new ESP+ platform – You and your CSM will work together to maximize features on our new platform, which includes building collections, organizing customer data/contact information, and collaborating with team members all in one place.
• Creating a goal-oriented marketing plan for 2024 and beyond – When it comes to running a business, few things are as important as a marketing business plan. A good business plan guides you through each stage of the selling process and allows you to structure campaigns, goals, holidays, analytics, and more with precision and confidence. Your CSM will be on call to ensure you’re taking the right steps toward success.

Your CSM will put their focus on your brand, to connect your business’s products and services to your customers’ needs. They’ll be by your side, every step of the way, and are never more than a phone call or email away.

Ready to see the power of ASI’s ESP+ Marketplace? Watch a demo here.

Connect with one of our industry experts today to see how ASI can support your business goals.