ASI Announces New Email Marketing Solutions for Members

Constant Contact joins ASI benefit arsenal to help small businesses

TREVOSE, PA – June 1, 2011 – The Advertising Specialty Institute today announced a new partnership with Constant Contact Inc., the trusted marketing advisor to more than 450,000 small organizations.

The newest benefit for ASI distributor members provides the latest tools needed to easily and effectively create and send email marketing.

Constant Contact’s online marketing tools, which are specially designed to help small businesses and organizations drive participation and strengthen relationships, include:

• Email Marketing for quickly creating professional-looking emails, managing contact lists, measuring campaign results and reviewing new list members.
• Social Media Marketing for turning fans, friends and followers into customers. Harnessing digital word of mouth from Facebook, retweeting offers on Twitter or posting a review on Yelp keeps the conversation going and generates a powerful buzz for small business.
• Event Marketing for efficiently promoting and managing registrations and RSVPs for meetings, functions, seminars and events.
• Online Survey for gathering feedback that helps meet customer needs, generate new ideas and help grow a business or organization.

ASI distributor members can learn more about Constant Contact and sign up for a free 60-day trial at www.SpotASIsavings.com/ConstantContact or by clicking here. Members can get a special 20% discount when prepaying for six months and 25% off for 12 months. In addition, Constant Contact offers free personalized coaching/support and an impressive online Learning Center to help members build successful marketing campaigns.

“ASI is always on the lookout for the latest and greatest business solutions for members, and this newest benefit provides easy-to-use tools that will help companies create and build strong, lasting customer relationships to stay ahead of the competition,” said Timothy M. Andrews, president and chief executive officer of ASI. “There’s a reason why over 450,000 small businesses, nonprofit organizations and member associations worldwide rely on Constant Contact to start and drive ongoing customer dialogues.”

For more information, contact Karyn Coates, director of ASI member benefits, at [email protected] or 215-953-3312.

About ASI
The Advertising Specialty Institute is the largest education, media and marketing organization serving the advertising specialty industry, with a membership of over 26,000 distributor firms (sellers) and supplier firms (manufacturers) of advertising specialties. Supplier firms use ASI print and electronic resources to market products to over 23,000 ASI distributor firms. Distributor firms use ASI print and electronic resources, which contain nearly every product in the industry from more than 3,200 reputable suppliers, to locate supplier firms and to market services to buyers. ASI provides catalogs, information directories, newsletters, magazines, websites and databases, and offers e-commerce, marketing and selling tools.  Visit ASI at www.asicentral.com and on Facebook, Twitter , LinkedIn, YouTube and the CEO’s blog.

About Constant Contact, Inc.
Constant Contact (NASDAQ: CTCT), is revolutionizing the success formula for small organizations through affordable, easy-to-use Engagement Marketing (TM) tools that help create and grow customer relationships. More than 450,000 small businesses, nonprofits, and associations worldwide rely on Constant Contact to drive ongoing customer dialogs through email marketing, social media marketing, event marketing, and online surveys. All Constant Contact products come with unrivaled KnowHow, education, and free coaching with a personal touch, including award-winning customer support.

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