The industry’s only catalog featuring suppliers rated four stars or higher
TREVOSE, PA – October 5, 2010 – The Advertising Specialty Institute today announced the availability of the 2011 Select catalog, featuring only suppliers with a four-star rating or higher. These suppliers lead the industry by offering excellent customer service, high-quality products and timely delivery.
The book offers more than 175 products, including clocks and watches, apparel, executive gifts, and food and drink items, all of which will appeal to a wide variety of buyers for their marketing campaigns, events or recognition programs.
“In the last year, distributors rated over 100,000 transactions in 25,000 supplier ratings reports, helping to determine the industry’s select suppliers,” said Timothy M. Andrews, president and chief executive officer of ASI. “By choosing Select to market themselves, distributors are choosing quality, service and reliability. It’s the worry-free choice from the best in the business.”
Products in Select are presented using high-quality, detailed photographs that are displayed on full-size pages. Customers will be attracted to its professional look and feel. Each copy can be imprinted in full color and personalized with the distributor’s logo and contact information on the cover any time throughout the year.
Select, printing now, is one of eight customized catalogs offered by ASI as sales-generating tools for suppliers to advertise a wide variety of products and for distributors to sell, market and promote their brand.
According to a recent ASI study of end-buyers, paper catalogs drive 93% of purchasing decisions. Further, the study shows that 91% of the time, recipients take action as a result of something they noticed in a paper catalog – with nearly half (49%) purchasing a product.
The Select catalog features suppliers with unparalleled reliability that distributors have recognized in the ASI Supplier Ratings in ESP.
To order Select online and to see sample pages, click here. For more information about Select, contact Dan Brown, executive director of distributor services, at [email protected] or at 800-546-1350. Receive free shipping and free product samples from featured advertisers with every order.
About ASI
The Advertising Specialty Institute (ASI) is the largest media and marketing organization serving the advertising specialty industry, with a membership of over 26,000 distributor firms (sellers) and supplier firms (manufacturers) of advertising specialties. Supplier firms use ASI print and electronic resources to market products to over 22,000 ASI distributor firms. Distributor firms use ASI print and electronic resources, which contain nearly every product in the industry from more than 3,500 reputable suppliers, to locate supplier firms and to market services to buyers. ASI provides catalogs, information directories, newsletters, magazines, websites and databases, and offers e-commerce, marketing and selling tools. Visit ASI online at asicentral.com and on Facebook, Twitter, LinkedIn, YouTube, the CEO’s blog and the ASI Social Network.
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