ASI’s 2020 Brand-Building Media Planner for Suppliers Now Available

Latest advertising opportunities across ESP, print, digital, video, content marketing, shows and more

TREVOSE, PA – September 27, 2019 – The Advertising Specialty Institute^® (ASI) today announced the availability of its 2020 Media Planner, a dynamic portfolio of advertising and marketing opportunities that deliver a wealth of powerful, integrated media solutions to suppliers.

“In today’s rapidly changing world, suppliers need to reach distributors across multiple platforms,” said Gene Rahill, ASI’s senior vice president of supplier sales and marketing. “ASI’s 2020 Media Planner is packed with at-a-glance advertising and marketing strategies to help suppliers target the widest possible audience – the most extensive audience reach of any of our competitors.”

A digital version of ASI’s 2020 Media Planner is available on the ASI Advertising website and print copies are available through a supplier’s dedicated sales representative.

The Media Planner is divided into color-coded sections that map out multiple ways to attract distributor eyes across print, digital, ESP^®, social media, sponsorships and live shows and events, aggregated by month to help suppliers organize their 2020 marketing plan.

Fresh opportunities showcased in the 2020 Media Planner include:

• Supplier Stores in ESP. Distributors can learn about supplier products, watch videos, view catalogs and sales tools and link to product listings.
• EmailExpress™ Lead Nurturing. Highly targeted email marketing with follow-up to prospects enticed by supplier products.
• Mobile Retargeting. Reach distributors as they move from their laptops to their mobile devices.
• Brand Pay for Placement. An advertising solution within ESP that gives apparel mills and retail brands valuable product placement.

Suppliers can take advantage of numerous ad spots in ESP (the industry’s number-one product sourcing tool in the $24.7 billion industry promotional products industry, with 2.7 million+ searches per month) and across two award-winning print magazines, six e-newsletters and four catalogs, along with additional digital opportunities on asicentral.com (with 265,000 monthly page views).

Plus, the team at ASI Creative Labs (asicreativelabs.com) can help suppliers build their brand and drive sales through engaging content such as videos, infographics, sponsored webinars and more.

ASI advertising fast facts:

• ASI media offerings Counselor^®, Advantages^® and SGR Online reach approximately 100,000 industry professionals each month.
• ASI catalogs provide multiple ad formats and sales tools to target 1.4 million end-buyer clients.
• ESP digital opportunities like pay for Placement and ESP Websites deliver a combined 3.5 million monthly page views.

To advertise with ASI, contact Matt Barnes, ASI’s vice president of publishing and media services at (215) 953-3659 or [email protected].

About ASI
The Advertising Specialty Institute (ASI^®) serves a network of 23,500 suppliers, distributors and decorators in the $24.7 billion promotional products industry. ASI’s flagship product, the technology platform ESP^®, manages the industry’s entire supply and marketing chain. ASI also produces award-winning digital and print content, live events and educational programs that enable companies in 55 countries to be more efficient, productive and profitable. ASI’s Counselor^® magazine provides the most authoritative business content in the industry, and the ASI Certification Program features 500+ live and online education courses for over 40,000 professionals. The company, family owned and operated since 1962, is proud to have been consistently ranked among the “Best Places to Work” in Philadelphia and Bucks County, PA. For more info: asicentral.com.