Gone Backpacking

Author:Zara
Date:Tue, 15/08/2006 - 09:11
Category: >

Attention writers and travellers! To push the launch of Working Title's film Gone they have launched a Gone Backpacking blog - but with a difference! Every week, the best submitted blog gets £100!

(delicious | digg | reddit | technorati)

Andrew Gale wrote: Tue, 15/08/2006 - 13:21

How does this work exactly? there appears to be no connection between the site and the film they aretrying to advertise. Is this some kind of new fangled advertising without the advertising subliminal kind of thing?

Zara wrote: Tue, 15/08/2006 - 16:23

I agree Andrew, it is pretty subtle - you would have to notice that the website is copyright Working Title, go to their website, and then see that they have a film called Gone and realise that it uses the same font as "Gone" in "Gone Backpacking"... on WT's page, there is a link to Gone Backpacking... but that's about it...

I know that the site has only just been launched, so perhaps their intent will be more obvious in weeks to come.

Anonymous (not verified) wrote: Sun, 07/01/2007 - 20:56

I think it sounds like a jolly good idea. I can't wait! Mega!

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